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JGJenks Guo
All experience
Jan 2012 — Mar 2012WorkMarketing

Content Writer & Social Network Marketing

Spytorch · Melbourne

Bilingual content writer and social media marketer — website content in Mandarin and English and brand personas on Weibo and Facebook.

Overview

A short marketing role for an online brand (spytorch.com, no longer active).

What Jenks did

  • Wrote website content in both Mandarin and English.
  • Managed the brand's social network personas on Weibo and Facebook.

Why it matters to employers

Early cross-market marketing: one brand, two languages, two social ecosystems (Chinese and Western). Useful for any company marketing to Chinese-speaking audiences.